Creative Brief
An event invitiation that includes a container to house an invite, a small format item, and a large format item. All of the design decisions were created with relevant research in mind and is curated towards my target audience.
Concept Statement
Cupids Choice, a Valentine's Day dinner event hosted at a Pick-Your-Own farm. Guests will hand pick ingredients that will then be given to a Michelin-starred chef who will curate a dish for the guest. Then, they will dine under the stars with classical guitar in the background.
Audience
Mitchell Linden
A professional chef for a high end restaurant in the Paseo district. He loves bright colors, loud food flavors, and all kinds of new recipes. He loves sweet food above all else. Kind but can seem distant at first.
- Professional Chef
- 35 years of age
- Located in Oklahoma City, Oklahoma
Charlotte Jenson
Loves being outdoors but is not very extroverted. Hates the heat but loves going swimming. Loves all animals but somehow animals don’t love her. Never judges a book by it's cover but she is very spatially and self aware.
- Receptionist
- 21 years of age
- Located in Tulsa, Oklahoma
Chad Wilson
He loves his dog and working out. He always goes on a run with his dog every morning and drinks his smoothies with kale and other healthy veggies. He is not a vegetarian or vegan but he only really likes cheese and chicken, not beef or pork. Selfless and kind.
- Physical Trainer
- 25 years of age
- Located in Edmond, Oklahoma
Haley Kennings
Loves her kids but needs time to herself so she loves going to events during their school time. Bubbly but can easily get annoyed. She loves cute stuffed animals and dedicates a side of her bed for all of them.
- College Advisor
- 37 years of age
- Located in Oklahoma City, Oklahoma
Michael Cliff
Very interested in death and everything that has to do with it. He loves helping families when their loved ones have died. He has a masters degree in Psychology and can easily talk to someone all day about his job. Kindhearted and extremely empathetic.
- Mortician
- 42 years of age
- Located in Harrah, Oklahoma
COMPETITORS
These competitors all have their own Pick-Your-Own sections of their farms and they also host events similar to my own. They influenced my design decisions by causing me to go outside of just celebrating the crops. I decided to celebrate the guests themselves by adding in a dinner element as well as the typical picking of your own crops.
EVENT COMMITMENT MATRIX
IDENTITY
People who loves food and celebrating Valentine's Day.
PURPOSE
Bring people together to enjoy a delicious meal and promote the farms Pick-Your-Own portion of their crops. It is also a great way for guests to bond with their partner and enjoy a meal together.
AIMS
Enjoy a meal together while listening to beautiful classical guitar. Also, getting their hands a little dirty by picking their own ingredients.
ONLYNESS
An event that is not only solely based on the farm and crops themselves. This event adds a sophisticated atmosphere while showcasing the rest of the farm and the experience of eating an amazing dinner under the stars.
MORES
Allows attendees to immediately enjoy the fruits and veggies of their bounties. Attendees will also be given a chance to taste the crops prepared by a Michelin-starred chef.
VALUES
Our values are enjoying awesome food, getting together as a community, and allowing our attendees to have a relaxing night.
THE FIVE SENSES
SOUNDS: Classical guitar, food cooking, excited chatter.
SIGHTS: The stars, crops in the distance, the chef cooking.
TASTES: Delicious food and wine.
TOUCH: Picking crops from the fields.
SMELLS: Delicious food cooking and flowers in vases at the tables.
DESIGN PROCESS
SKETCHES
PROTOTYPES
ROUGHS
FINAL INVITATION SUITE
